Maybe you're thinking your business has gotten this far without a website, so why bother with one now? Or maybe you're a small business owner who believes you don't have the time, skills, or money to invest in a small business website.
When it comes down to it, there's really no better way to grow your business today than to build an online presence with a website. In this article, we'd like to share with you why it's important for your small business to have its own website.
Simply put, your customers want to see you have a website. Why?
Because most people do research online before making a purchase. This even includes purchases from small local shops.
Having a website that showcases your products and services sends out an important message that says, "Hi, I'm here and relevant. And yes, I'd love your business."
Let's face it, sometimes we judge a book by its cover. The same concept applies to customers doing research on a business.
In fact, 75% of shoppers judge businesses by their website.
These aren't shallow customers, they're just smart shoppers. If potential customers don't like your website or realize you don't have one, they might just move on to another shop.
A website is necessary to build initial trust between you and potential customers.
People are shopping online now more than ever before. The US by itself is expected to boast 300 million online shoppers in 2023!
And with COVID-19 restrictions and health concerns, customers want to have an option to shop in the comfort of their homes. Online shopping creates a safe shopping experience for your customers.
By having a website in 2021, you address the concerns of the current pandemic as well as give an online store option for the millions of online shoppers.
Branding in business marketing is all about creating a lasting impression on your customers. It's about setting yourself apart from the competition.
It's hard to give a true representation of your business when your only online presence is a Yelp review. With your own business website, you are in control of how customers will perceive you.
Having a well-designed and functional website is a marketing tool that costs significantly less than other traditional forms of advertising. If you consider that 37% of small businesses spend $10,000 on advertising annually, then it's important to have an effective marketing strategy.
You simply can't buy much air time on local TV channels or radio airwaves with a small marketing budget. Building a business website can be done for a fraction of the cost, and it has the ability to stay online indefinitely.
Taking a dive into unchartered territory with your business can be daunting.
However, creating an online presence with your small business website is the next step to see it grow. Without an online presence, you lose out on building a community of valued customers. Ones that have the potential to be lifelong supporters of your business.
Grow your business with the help of our local website design services. We take pride and joy in developing creative solutions for local businesses in our community.