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Should Your Small Business Commit to Blogging?

February 17, 2021

Are you looking at your website and wondering what you can do to bring more online business to it?

Here's a fun fact: 60% of people who read online content about a product go looking for it afterward.

Now if you're thinking that you would like to have engaging content about your product or service to drive online sales, then you're probably realizing blog importance. In this article, we're going to help you understand why blogging for small business can, and will, bring in big business.

Read on!  

What Is the Purpose of Blogging for Small Business?

The obvious answer for starting a business blog would be to make it rain money! Right?

Well, yes, we want your business's income to grow. But there are also so many more reasons to blog. Reasons that will ultimately grow your business.

Reason 1: It Gives You Credibility

Whatever your business is, posting articles within your niche shows your customers your expertise. They'll start coming to you for answers to the questions they have.

The more thorough you are with your articles, the more trust and respect your customers will give your business. Being a credible business on the block is a good feeling to have.  

Reason 2: Engages Your Customers with Class

The old fashioned way of bombarding your customers with "SALE" marketing strategies is a dying tactic. Not only that, but strictly focusing on promoting your service or product to your customer becomes like a one-way relationship that doesn't last long.

If you want your customers' business, give them some content that engages them and leaves room for discussion. Blog posts are a way to make your customer think about your product or business in ways they haven't before.

Reason 3: Blogging Becomes Your Own Personal Archive

Diving deep into topics that revolve around your business niche and expertise creates loads of information that will be useful to you and your customers for years to come.

Need to reference something to a potential customer? Send them a link to your blog.  

Reason 4: Search Engine Optimization

Search engine optimization is what helps you get online attention via search engines like Google. Keywords in your blog posts will help your business "pop-up" in potential customer searchers. This means more potential website traffic for your business.

Are Blogs Good for Business?

The short answer is yes, yes, and yes. Blogs help drive traffic to your website. In fact, a recent study shows that 41% of visitors to online retail stores come from organic searches.

Not only do blogs help drive online traffic to your website, but they also help build a credible brand image. When people start to recognize you as an expert in your industry, you start to become the "go-to".

How Often Should a Business Post a Blog?

This is a tough question to answer as the frequency of blog posts depends largely on your business. The one thing that most can agree on is that keeping to a blog schedule matters.

Those blogging for a smaller business might find it more beneficial to post 1 to 4 per month. Larger businesses with a huge audience and customer base, on the other hand, might find success in posting every day.

Blog Importance

There's no denying blog importance when it comes to building an online presence. By blogging for small business, you're able to build credibility with your customers via interesting content, while at the same time directing people to your website.

Not sure where to start with it all? That's why we're here to help. Let's work together on growing your business.