The Banning Unified School District started nearly 150 years ago during the era of one-room schoolhouses. Now, the District serves nearly 5,000 students in western Riverside County.

With enrollment growing, Banning Unified is constructing a $26 million Career and Technical Education Center for high school students.

The goal was to build community support and raise a school district’s profile through positive media coverage.

A four-part plan spotlighted students, staff, curriculum, and elected officials.

• A photo essay “The first day of school …” highlighted pre-school, elementary, middle, and high school campuses on Opening Day.
• A series of photo essays “A day in the life …” provided images of students, teachers, administrators, and support staff at nine campuses in the District.
• A four-minute video “Enlightening Young Minds!” offered a glimpse into the classroom and a look at how school counseling, therapy, and mindfulness training help strengthen students’ emotional health.
• Five trustee portraits illustrated a mini-profile series, “The importance of education.”

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