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Why Does Your Small Business Need a Social Media Manager?

Social Media
February 24, 2021

If you're asking yourself if small business social media management is for you, then you probably already understand the importance of social media. For instance, customers spend 20% to 40% more with a company that effectively uses social media.

So why hire a social media manager if you already know how to post to your business profile?

In this article, we're going to share why hiring a small business social media manager can help with your business. Keep reading!

What Can a Social Media Manager Do For Me?

A social media manager's main job is to help you build a strategy for branding your business via social media platforms. In other words, they help you build an image and presence on social media that is engaging to people.

Without an effective social media strategy for your brand, people might overlook you. After all, social media is about connecting people with common interests.

That's what social media managers are good at. Connecting your brand with the right people. Here's what else they can do for you.

They Can Bring Expertise

Facebook, Instagram, Twitter, and all other social media platforms each require different digital marketing strategies. Learning how to effectively use each platform for business marketing takes time and know-how.

They Can Monitor Social Media Analytics

Social media analytics (SMA) in a nutshell, is collecting data from social media sites and blogs in order to evaluate it. This type of evaluation can give you an idea of when is the best time to make a post, trending buzzwords, and which content is getting the most traction with your customer base.

They Can Help Create Relevant New Content

Keeping up with the trends and knowing what your customer base wants to see on social media is a science of its own. Social media managers are knee-deep in the ever-changing river of social media culture.

Their job is to help you keep up with the trends so your social media doesn't become irrelevant or outdated.

And More

As for what a social media manager can do for you, these are just the tip of the iceberg. They can also help you with research, copywriting, SEO knowledge, customer service, visual intelligence and so much more.

All these things take time—time that you could use focusing on running your businesses or spending with your family.

What Benefits Does Having a Social Media Manager Bring a Company vs Not Having One?

The average American uses over 7 different social media accounts. Facebook, Instagram, YouTube, Twitter, Snapchat, Linkedin, Pinterest...the list of social media platforms seems endless these days. You need someone to be in charge of them all.

Here's the benefit to know.

It's Their Main Focus

A solid social media manager understands how to use these networks in order to successfully grow your business. They eat, sleep, and breathe social media.

They understand that a small business needs an effective social media presence to stay competitive within an industry. Social media managers have all the tools in their kit to take your business to the top.

Is Hiring a Social Media Manager Worth It?

200 million Instagram users visit a business account every day—and that's just Instagram.

Because of this knowledge, small businesses are becoming savvy to the benefits of using the skills and expertise of a social media manager.

It doesn't matter where you are in your business. Whether you're a start-up just getting on your feet, or a well-established business. Hiring a social media manager is worth it.

The Importance of Small Business Social Media Management

Learning the ins and outs of social media platforms and culture takes years of learning and tracking. By partnering up with a small business social media management team, you get to start at the head of the line.

Let a social manager do what they do best, so you can do what you do best—and that's running your business.

Reach out to us and let's go to the drawing board!