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How Can I Make My Small Business Successful?

Small Business
February 15, 2021

A successful small business owner knows that attracting new customers isn't always as easy as flipping on the "Open" light sign.

In fact, it takes a lot of preplanning and organizing. This is especially true now that 47% of customers globally have higher service expectations than last year.

If you want to make your small business successful, you need to grow your customer base. In this article, we are going to give you some tips on how to make your small business successful by attracting and keeping new customers.

Read on!

How Do You Attract Customers?

Unless your shop is on the main drag of all your town's foot traffic, attracting new customers can be a slow arduous process. However, if you put in the effort and follow these tips, you'll be able to attract customers to your store like bees to a hive.

Participate in Community Events

We love the idea of local small businesses getting involved in their community to make a difference.

And the fact is, people would rather support locally. When they see local businesses doing their part in the community, it lets them know who's worthy of their business.

Network

Networking helps bring brand awareness by meeting new people—and it can be a lot of fun.

It's a great opportunity to tell people who you are and what you do. Always try to go into networking situations with the positive thinking of, "How can I help you?"

Build Partnerships

Synergistically partner up with another local business that offers complementary services to what you do. For example, if you're in the business of grooming dogs, partner up with a veterinary hospital and help promote each other to your customers.

Update Your Website

Seeing how e-commerce is estimated to make up 22% of all global retail sales by 2023. It's crucial to have an updated website if you want to cash in on that market.

Updating your website with modern design and mobile-friendly features allows new customers to find and research your business online. Your website is often the first impression new customers will get of you. It's important to make the best of it.

How Do I Get More Customers?

Believe it or not, attracting customers to your business is the easy part. Building a loyal customer base is where all the elbow grease comes in.

Focus on Customer Service

Going to a restaurant that your friends hyped up, only to find the customer service to be horrible, is a major letdown.  

One bad customer service experience is enough to deter new customers from ever coming back. In fact, 58% of customers go elsewhere after only a few bad experiences with the service.

Find and Keep the Right Employees

Employees represent you and your business. Hiring quality employees ensures your customers will have a great experience with your service.

Position Yourself as the Local Expert

Hosting workshops or writing online "How To's" can prop you up as the local expert in your community. Know your industry in and out, and make it your priority to share what you know.

Follow Up

After all the effort of networking, promoting, and sharing your expertise, make sure to follow up.

Many leads and great conversations are lost to those who forget to follow up afterward. Make a call or drop by to say "hello." Do whatever it takes to keep the conversation going and the relationship growing.

Want to Make Your Small Business Successful?

Follow these tips on how to attract and keep new customers and you will make your small business successful.

Be diligent, keep on putting in the effort, and customers will show up. It's inevitable.

Would you like help with developing creative online solutions for your small business? Reach out to us and let's build this community together.